/ September

2016

Prameň zdravia

/ Corporate identity   / E-shop   / PPC   / Facebook   / Support

prameň zdravia

The Client

Font of life sell herbal products from herbs grown in Slovak and Czech Republic. These have positive effect on organism and its health and they are meant to keep both, your body and soul, healthy.

The Assignment

The primary goal of this project was to create a brand, e-shop and sales increase via social network campaigns.

Brand

The logo displays the connection of plant with a drop of morning dew. It symbolizes the sublimity of nature and its positive effects on human body.

pra
farba prameň zdravia
#8ba92c

C51 | M17 | Y100 | K1

farba prameň zdravia
#4d97d0

C68 | M29 | Y1 | K00

farba prameň zdravia
#494949

C66 | M59 | Y58 | K40

logo prameň zdravia
logo prameň zdravia
logo prameň zdravia

Colors and Font

We have opted for natural tones with gradient, which perfectly correspond with client’s product line. The brand is supplemented with already proven font Open Sans.

font

Website

Choose from a large portfolio of healing herbs and Jukl, Sonen Moor, Gresik Valdemar, Oxalist products and purchase from the comfort of your home. The system is setup to accept online payments and offer courier services.

Categorization

The products are clearly categorized, you can filter them by the types of illnesses the products are meant to cure or help with. An integral part of the website is of course the search field on the website’s header with the predictability function.

prameň zdravia

Product pictures

Product pictures had been added with a detailed picture of the given herb. This way, the customer can quickly and visually identify the product which then leads to simplified buying process.

prameň zdravia

E-Shop Content

The projects contains all the necessary sub-pages from which the customer gets information on product dosing, delivery and payment options as well as the advantage of buying from us.

prameň zdravia
prameň zdravia

Mobile version

The website is responsive and optimized for mobile devices. The customers can order anytime, for example on their way home from work on a bus or anywhere else with internet connection.

prameň zdravia

Facebook

The client has given us their Facebook profile management and advertisement campaign management and settings. 76% of customers visit the e-shop thanks to correctly targeted campaigns.

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Successful E-shop

supported

by an active campaig

More than a half of the e-shop’s visitors use mobile devices. Optimized and responsive website makes it easier for visitors to buy anywhere where there is an active internet connection. The website is programmed to support online payments and a variety of delivery methods. To increase the visit rate and to increase the sales, we have opted for active Facebook campaigns and PPC Google Adwords.

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